What makes a video great depends on your community and what they will respond to. But there are a few rules that make videos pretty compelling:
1. The person (or people) in the video look like a member of your community.
2. The audio and lighting quality are good.
3. A clear and concise message is being delivered.
4. Your customer or member is truly a fan of your product or service! The most important thing is that your customer is enthusiastic about your product. Even if the lighting or sound isn’t perfect, genuine enthusiasm about your product will make a compelling video!