Every VideoGenie client is different, but most follow similar steps to create their first campaign. If you have any questions, contact us. We're more than happy to help!
1. Dashboard. Log into and become familiar with the Dashboard. We recommend recording a few videos yourself. You’ll get a feel for what the user sees, as well as the process of reviewing new videos. Feel free to experiment!
2. Seed videos. Ask a few close customers or employees to record a video (a total 3-5 videos is recommended). This way, other users will have a better understanding of the interface and results.
3. Implement code. This can happen at the same time as Step 2. Include the recorder and player in your site. This is easiest to launch all at once -- each piece works best when included with the other two.
4. Pilot distribution. Send a dedicated email to 5-10% of your email list, encouraging them to record videos. They will see the seed videos in the player. We can provide you with examples. Depending on response rates, you may wish to include a small incentive, such as a gift card or discount on a future purchase. Make sure to review and approve the good ones! Again, we recommend 3-5 videos before wide distribution.
5. Wide distribution. Once you are comfortable with the VideoGenie platform, it's time to announce it to the complete distribution list! Throughout the process, we'll also be looking at analytics and reviewing performance. They will be seeing the seed videos (unless you remove them), pilot videos, plus their own!
We'll be working with you the whole way to make sure it goes smoothly!